FREELANCE
MARKETING
WUJU Foods
Created marketing materials and slide decks for a local business to smoothly launch and deploy their new product packaging design.
TIMELINE
Mar 2024 - Now
SOFTWARE
Illustrator, Figma + Photoshop
STATUS
In Progress
Project Overview
Bringing A Rebrand To Life
A fast-growing Asian-American fusion hot sauce and condiment brand recently underwent a major visual redesign. Following the rebrand, the founder brought me on to translate the new visual system into cohesive marketing materials, focusing on a comprehensive retail pitch deck and a custom e-commerce experience on Amazon.
Design
B2B Brand Deck Design
To help the brand secure placement with new retail partners and distributors, I designed a comprehensive, story-driven B2B brand deck. I built out dedicated sections detailing the product line, flavor profiles, pricing models, promotional strategies, and stockist information, alongside visual market comparisons that clearly defined the brand’s competitive edge. By translating the newly established brand guidelines into clean, dynamic layouts and polished product showcases, I equipped the founder with a professional pitch tool tailored for buyer meetings.
Amazon Brand Story Design
Expanding the brand into e-commerce required translating its fresh aesthetic into Amazon’s highly structured digital environment. I mastered the platform’s strict design constraints, proportions, and module formats to craft an Amazon Brand Story and storefront experience that felt custom rather than templated. The design was built to flow seamlessly underneath new product listings, using engaging lifestyle imagery, clear feature callouts, and cohesive brand storytelling to encourage cross-category shopping.