AGENCY
MARKETING
Wegmans @ The Martin Group
Designed new product packaging concepts, in-store signage, and restaurant recipe cards for grocery and restaurants.
TIMELINE
Summer 2025
SOFTWARE
Illustrator, Photoshop + InDesign
STATUS
Completed
Amore Recipe Cards
Created a set of three vintage-inspired recipe cards for Amore’s pasta-making class. The goal was to evoke the warmth and nostalgia of traditional handwritten family recipes while maintaining the brand’s refined Italian aesthetic. Using a legible script reminiscent of “grandma’s handwriting” and detailed botanical illustrations, the designs balanced authenticity with elegance across a tactile, print-ready format.
Wegmans x Buffalo Bills
Designed a promotional bank stand sign for Wegmans and the Buffalo Bills, highlighting an in-store appearance by former quarterback Jim Kelly. The goal was to create an eye-catching, brand-aligned design that balanced Wegmans’ retail aesthetic with the bold energy of the Bills. The layout features clear event information, integrated team and sponsor logos, and a dynamic visual hierarchy emphasizing both the featured athlete and the collectible product.
Organic Cottage Cheese Packaging Redesign
Redesigned Wegmans Organic Cottage Cheese packaging to modernize the brand’s look and align with current design trends in the dairy and natural food market. The refreshed concept emphasizes simplicity and freshness through clean typography, vibrant accent colors, and minimal, organic-inspired patterns. The result is a cohesive, contemporary design that maintains brand recognition while appealing to today’s health-conscious consumers.
ORIGINAL PACKAGING
Bakery Timeline Posterboards
Redesigned the in-store bakery timeline to modernize Wegmans’ visual storytelling and better reflect the brand’s current identity. The new design balances heritage and freshness through warm, inviting tones, contemporary typography, and cohesive imagery. Each panel highlights a chapter in Wegmans’ bakery history—from its founding to artisan craftsmanship and innovation—creating an engaging, visually unified display that enhances the customer experience.
Custom Agency Website Mockups
I created custom mockups for poster boards we designed for Wegmans, which were later featured on the agency's website to showcase our client work. To make the visuals as realistic as possible, I "frankensteined" different images together, blending background elements to match the exact lighting and environment around the hanging posters.
